Trending Articles ...

Here you will find a chronological list of articles from The Beverage Journal, Inc. Feel free to tag, comment and share.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Login
    Login Login form

Posted by on in 2015
Isaac Martinez, At Hank's Oyster Bar

If you operate a restaurant that has a full-service bar, you really can't ask for a better bartender than Isaac Martinez.  He's the man behind the taps at the very popular, always bustling Hank's Oyster Bar in Washington, D.C.  When asked during a recent interview with the Beverage Journal what his overall work philosophy is, Martinez had this to say: "I am interested in learning more and more so I can become better.  I want to know everything!  When people come in and say, 'Can you make this drink?' I always want to be able to say, 'Yes, I know how to make that drink.'"

Martinez came to the United States from Mexico in 2001 and has never gone back.  His English is not the best.  This reporter had to ask him to repeat a few answers during our chat and had to rewind the tape more than a few times while transcribing.  But, clearly, the force of his personality is what has his customers coming back to him again and again.  And the fact that he makes one of the town's best Old Fashioneds!  He remarked, "I really like it when people say to me, 'Oh, you work HARD! I like how you work!' I am motivated by this as much as when people say, 'I like this drink you just made me.'  When you work at a bar, you have to have a lot of energy.  You have to be in shape."

He continued, "I've always worked in restaurants and bars.  I've worked as a barback and as a bartender.  Right from the start, I really liked the job and the business. I enjoyed mixing drinks, and I still like coming up with something new for the customers."

...
Hits: 5600
0
Maryland Beer Loses a Steady Hand in Bob Footlick

If there was a Mount Rushmore dedicated to the Maryland beverage business, surely Robert "Bob" J. Footlick would be one of the faces chiseled on it.  The president of Bond Distributing Co. Footlick died of cancer on June 15 at his Pikesville, Md., home.  Footlick went to work as a beer salesman in the mid-1960s for his future father-in-law, Edward Borow, who had established Bond Distributing Co. at Bond and Thames streets in Baltimore's Fells Point years earlier. After the death of his father-in-law in 1979, Footlick became president of the company and remained in that position until his recent passing.

It was a calling that almost didn't happen, though, as Footlick's first love was the legal system.  He had every intention of becoming an attorney, having earned his law degree from George Washington University Law School where he majored in labor relations. His daughter, Leslie Footlick Schaller, stated, "When he graduated law school, my grandfather looked at him and very astutely said, 'Why in the world would you want to be an attorney when you could be in the beer business?!'"  

Fortunately, her dad agreed, and the rest is local suds history. And like so many in the business today, Schaller owes a big debt to her father and mentor.  Today, she herself serves as Bond Distributing's Director of Media and Marketing.  She stated, "His big concern was creating a company culture where employees were passionate about the business, but also felt excited about getting up and going to work every day and secure in their roles and responsibilities.  Many of our employees are multi-generational.  We have lots of different generations of family members -- fathers and sons, husbands and wives, siblings.  We're very proud to be a 21st century version of a family business that has, over the course of time, also grown to be a $100 million company."

...
Hits: 6258
0

Posted by on in September 2015 Editions
Boost Sales With Hot New Vodkas

Vodka is the Switzerland of spirits. But who knew something ostensibly colorless, odorless and lacking any perceptible taste could cause such a fuss.
Nevertheless vodka has sparked a heated debate
within the drinks community about its place in
contemporary mixology.

On one side you have practitioners who say the neutral spirit contributes nothing to cocktails but ethyl alcohol and that in almost every instance there’s a more appropriate liquor choice. Furthermore, they contend its weed-like proliferation has stifled the growth of other more worthy spirits and the differences between new marques are growing indistinguishable. 

Those in the other camp counter that denigrating vodka’s neutrality is like condemning an artist’s canvas for being white and unsullied. And like a blank canvas, it has afforded mixologists unlimited latitude, a free-styling creativity that has contributed greatly to the prevailing cocktail culture. Then there’s the fact vodka accounts for nearly 35% of all the distilled spirits sold in the United States, inescapable evidence of its mass popularity. 

...
Hits: 4396
0
You Can’t Sell from an Empty Cart

Twenty-five or so years ago, the floor, shelves and cooler of Bowie Liquors in Bowie, Maryland was chock full of wine, liquor and beer.  A customer entering the store was greeted immediately by one of the owners, and was asked “May I help you?” If the customer said no, he/she was free to walk the narrow aisles of products to peruse and shop the wide-ranging inventory. The stacks of beer, wine and liquor seemed to be a complete listing of all the products advertised in the Beverage Journal.  But, it was up to the consumer to choose what to buy with or without the owner’s advice.

At some point during this time period, Tony Gentile co-owner of Bowie Liquors said these important words to me - “You can’t sell from an empty cart.”  His words and this thought have stuck with me as being one of those immutable truths of retailing that ranks up there next to the well-worn maxim “location, location, location.”

Prior to joining his older brother Fred and his father Fred Sr. in the retail alcohol business, Tony worked for one of the area grocery chains.  He learned a valuable lesson from that experience.  It was obvious to him that a successful retailer had to have what a customer wanted, when he wanted it or risked losing a sale or even worse losing a customer.

...
Hits: 6379
0
Heavy Seas Intros 'Fielder's Choice' Lager

It's no mystery that I am a big fan of baseball.  That's why when I heard Hugh Sisson and his crew at Heavy Seas Beer had something in the works to honor the 20th anniversary of Cal Ripken, Jr. breaking Lou Gehrig’s record for the most consecutive games played (2,131), I was flooded with memories of Camden Yards and the absolutely amazing evening that was.

Heavy Seas Beer has created “Fielder’s Choice,” a limited edition American Premium Lager in honor of 'The Iron Man.' The commemorative brew is now available in select stores throughout the Baltimore-region, as well as in-stadium at Oriole Park and Leidos Field at Ripken Stadium.  And --- like Cal --- everything Hugh does, he does with class ... with each case of “Fielder's Choice” sold, Heavy Seas will make a donation to the Cal Ripken, Sr. Foundation (The Cal Ripken, Sr. Foundation helps to build character and teach critical life lessons to at-risk young people living in America’s most distressed communities through baseball- and softball-themed programs).

“Twenty years ago, Cal Ripken Jr. became baseball's Iron Man and Heavy Seas started brewing in Baltimore,” said Hugh. “I am very excited about this project. ‘Fielder’s Choice’ celebrates a milestone for both a great local business and a truly great local sports icon. All Baltimore-area residents can share in these success stories, and indeed, in the hopes for continued success in the future for us all."

...
Hits: 4386
0