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Posted by on in August 2015 Editions
ABL Honors Retailers

Brown-Forman Retailers of the Year were recently recognized for their commitment to the beverage industry. 

American Beverage Licensees was pleased to recognize twenty-one beverage retailers for their success and dedication to the beverage alcohol industry at the 2015 ABL Annual Conference earlier this month.  The 2015 Brown-Forman Retailer of the Year awards recognizes independent beverage business owners who engage in responsible sales and service of beverage alcohol and who are committed to their state associations.  ABL congratulates all of the honored businesses and their proprietors for their outstanding contributions to the industry and their communities.  

This year marks the 13th consecutive year that Brown-Forman, one of the world’s leading distilled spirits producers, has sponsored the awards and made the recognition a truly special event.  

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Posted by on in August 2015 Editions
Baltimore's Inaugural Wine Fest

At the Canton Waterfront Park, a crowd gathered to celebrate Baltimore’s first wine festival. With over 120 wines, gourmet foods from more than 25 local restaurants, and entertainment for the whole family; there was plenty to please anyone’s palate. 

Beth Laverick, owner of B Scene Events and Promotions, was thrilled with the opportunity. She wanted to provide an open air, family friendly environment to bring the city together. And with benefits going towards projects such as the city’s recreational parks, the festivities were going towards a good cause. Even vendors had been staffed by volunteers.

Wines from near and far were gathered to provide tastings on some of the season’s more popular flavors. Winemakers, distributors, and importers all agreed that sweet, fruity wines were the strong suits of the summer. Many of the booths had run out of their white wines first, noting that the younger crowd preferred lighter, more fragrant choices. Selections such as the Sweet Rose presented by Palm Bay were a crowd favorite, as well as the wildly popular Cupcake Moscato, presented by The Wine Group. A few select other groups were spotted, including Heavy Seas Beer and McKenzie’s Hard Cider, which provided a larger range of flavors for those looking for more than just wine.

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National Beverage Brokers

Increasing the Diversity of Drink Choices

Maryland is definitely a diverse state.  The population is diverse, the geography is diverse, and the drinking preferences are most definitely diverse. The Hagerstown-based National Beverage Brokers (NBB) knows this and seeks to cater to that diversity. For a company that specializes in finding boutique to mid-sized importers, producers, and distributors seeking access to both the Maryland and Washington, D.C. beverage markets, that means representing everyone from the small Bordeleau Winery in Eden, Md., on the Eastern Shore to France's Original Gangster XO Brandy, which is fronted by rapper/"Law & Order SVU" star Ice-T.

At NBB's helm is owner Alan Emery, who has been in the sales business for nearly 10 years.  "Our company is a group of salespeople -- eight of us total -- who represent several small distributors," he stated, during a recent interview with the Beverage Journal.  "The concept behind this is a salesperson has a difficult time working for a small company.  There is just not enough product to sell usually.  What we've done is gotten some small companies together and we represent them in the state of Maryland and in D.C., as well.  We also help them find new products that we think will work well."

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Posted by on in August 2015 Editions
The Long Hot Summer

I often peruse old editions of the Beverage Journal when looking for ideas for future articles and editorial topics.  I found a very good column recently by Ralph Chase.  Mr. Chase wrote a column during his tenure as editor and publisher entitled “Editorially Speaking.”  I found the below in our July 1967 edition … yes, July 1967 (which happens to be the month and year of my birth).  

I think you will agree that Mr. Chase’s article is particularly interesting, if not amazingly timeless.

“That long hot summer we’ve been hearing so much about is now at hand.  And in the sense this phrase is now used as a threat of civic unrest, we can only hope for the best.  But from the merchant’s point of view, the summer season in years past usually was synonymous with an inevitable “summer slump.” For those in the industry it was a time for some extra beer, gin or rum business, but for the most part, they accepted skidding sales as the inevitable consequence of hot weather and wrote off the summer with the hope that a good Fall season would make up the losses.

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