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May 2015 Editions

Posted by on in May 2015 Editions
The Evolution of Beer Packaging

Draft, bottle or can? Each person has his/her own preference when it comes to enjoying a brew, and each of these beer packages has its own unique history.

Draft Beer was First

Draft (or draught) was the first method of getting beer from the brewer to the beer drinker. In fact, draft beer has been available in kegs for several hundred years. Early on, beer kegs were wooden barrels made by artisans called “coopers.” The barrels they made were large, bulky and much heavier than today’s stainless steel, aluminum or polyethylene kegs, but for the times they allowed large amounts of beer to be transported to local pubs and on ships across oceans.

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The New Maryland Distillers Guild

Guilds come in all shapes and sizes these days, and they have varying missions.  The Screen Actors Guild, for instance, represents the interests of thespians worldwide who appear on the big and small screens.  The Newspaper Guild is a labor union for journalists and other employees of newspapers and currently boasts more than 30,000 members across North America.  The much smaller Lollipop Guild, meanwhile, is tasked with doling out sweet treats as a form of welcome to visitors of the magical Land of Oz's Munchkinland precinct.

The recently formed Maryland Distillers Guild is looking to be all those things -- an industry representative, a de facto labor union, and a welcome wagon -- and more for those artisanal distillers statewide who craft whiskeys, rums, vodkas, and other spirits. Boutique whiskeys and other spirits are surging in popularity with consumers both in Maryland and across the country. Unlike wines whose quality and character are shaped by such things as climate and soil type, spirits can be distilled anywhere with raw materials like barley or sugar to be shipped in if need be.

The distribution model now in place in Maryland basically allows a distiller to sell a limited amount directly to the customer -- three bottles per person each visit.  In addition, distillers can go to distributors to retail their products or apply for a wholesaler’s license themselves.  Of course, each distiller needs state and federal permits. One person who has navigated this process and wants to help others do so is Guild President Jaime Windon, who is also co-owner, along with Ben Lyon, of Lyon Distilling in St. Michaels.

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Posted by on in May 2015 Editions
Troeg’s Cultivator Helles Bock

There is an old wive’s tale that Bock beer is made from the leftover liquid that remains in the bottom of a lager tank.  The notion is pure myth.  The truth is that Bock is a style of lager beer that got its name from Einbock, Germany the town in which it was originally brewed. The residents of Bavaria often pronounced the word einbock as two words ein and bock which literally translated means “goat,” and it is common to see to a picture of goat on the label of a bottle of bock beer.

The term bock doesn’t describe a singular style of beer but rather it refers to a variety of brews including: Maibock (Helles Bock), Eisbock, and Dopplebock. Bock beer was brewed typically in late Fall for consumption at celebrations during the Spring of the year.  

Beer made in the bock style has a higher alcohol content, in the neighborhood of 6-7.5% abv, which is more than most lagers.  Its color can vary from a light brown to a dark, nearly opaque liquid.  In terms of taste, a typical bock beer tends to be on the sweet side due to its high malt content in contrast with a low level of hops. 

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Billy Reilly...Making a Splash in the Fishbowl

One of country superstar Kenny Chesney's biggest hits was "When the Sun Goes Down."  Well, in the beverage biz, the sun has definitely not gone down on Billy Reilly yet.  He's the new Maryland-D.C.-Virginia Territory Manager for Fishbowl Spirits LLC, an independent spirits company wholly owned by Chesney.  Their signature product is Blue Chair Bay Rum.

Reilly believes he's the man to bring this premium-blended spirit, distilled in Barbados and inspired by the singer's relaxed island life, to market in our region.  After all, he was the owner and commissioner of the Fastest Bartender Contest for many years, putting on exciting competition shows all over the Maryland-D.C. area.  He sold that business to some members of his staff.  "It has stayed in the hands of the people who have actually run it, and I am really happy for them," he said proudly, during a recent interview with the Beverage Journal.

Reilly also operated a small consulting firm which specialized in "out of the box" marketing.  His clients included a number of bars, restaurants, and small businesses.  "I was never far from the business," he remarked.  "I heard about this job opening.  I immediately inquired online, and I made the most of my interview opportunity and landed the position."

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Posted by on in May 2015 Editions
Powdered Alcohol… Palcohol

Expressing deep concern for the health and safety of Marylanders, Comptroller Peter Franchot has announced that a voluntary agreement to ban the distribution and sale of powdered alcohol has been reached with the Maryland State Licensed Beverage Association (MSLBA), Maryland Beer Wholesalers Association (MBWA) and the Licensed Beverage Distributors of Maryland (LBDM). 

“This product, by its very nature, presents a significant and untenable risk to the health and safety of Maryland consumers,” said Comptroller Franchot, who serves as Marylanders chief regulator of alcohol. “The likelihood of widespread Palcohol abuse – particularly among underage consumers – carries a real possibility of tragic consequences, which is why I’m so pleased by the industry’s unified response to protect the public from such a dangerous product.” 

The U.S. Alcohol and Tobacco Tax and Trade Bureau recently approved several labels for Palcohol, a powdered form of alcohol that can be dissolved in a beverage and then consumed. It is expected to be in stores nationwide by the end of summer. Several states have recently passed legislation banning the sale of powdered alcohol. 

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