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What catches the eye? Bright colors. Bold shapes. Moving objects. The products in our annual roundup of holiday gift packs are certainly colorful and boldly designed—and while we don’t expect them to literally jump off the shelves, they are built to move.

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The idea behind customized Value Added Packs (aka VAPs), as they are often called, is simple—and timeless: make gift-giving even easier for shoppers.

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Posted by on in November 2016 Editions

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Fast expanding local craft brews have again exploded across the United States over the last decade. Even with such rapid growth and concerns over a “tapped out” industry, many young entrepreneurs are still buying in and staying current, and seeing their thirst and effort pay off.

Tom Foster, Francis Smith, and Colin Marshall are the founders of Diamondback Brewing Company and grew together from homebrew to a full brewery located at McHenry Row in Locust Point. You may recognize beer names like Three Thirty Amber Ale, Omar’s O.P.A., The Bamb Black IPA, and others as part of the Diamondback repertoire. With their recent expansion and upcoming plans there surely is plenty yet to see.

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Posted by on in November 2016 Editions

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Communication between business and customer has never been easier than it is in today’s world.  With the additions of Instagram, SnapChat, and Facebook messenger a customer can ask a complex or simple question to your business in seconds. However, one communication avenue gets overlooked more often than not. I am talking about Text Messaging, and Loyalty programs.

A liquor store that implements a Loyalty and Text program has more opportunity then one without.  This gives your establishment the ability to keep your customers ‘in the know’ about new releases, current specials that are occurring as well as rewarding that customer for returning multiple times. I personally go back to the same liquor store every week because on my 5th visit I get something FREE. This particular store updates me via text of seasonal beers that are being released as well and this stops me from visiting other stores by keeping me loyal to their business with giveaways. 

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Posted by on in November 2016 Editions

Back to Basics:  Sherry 101

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Sherry is a case study in premiumization. Volume has been declining (gently), but premium Sherry has never been so diverse and vibrant. In 2015, imports of grandma’s sugary tipple, Cream Sherry, were down 45% compared to 2006, but Amontillado, a more premium, dry style, rose 334% over the same time.

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Posted by on in November 2016 Editions

Why Fight It? Celebrity Wines Can Have Powerful Fan Appeal

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In the 1960s, celebrities like Leonard Nimoy and William Shatner released record albums. Today, they make wines. And while the vinyl boomlet faded rather quickly, the parade of wines continues to proliferate. Death metal singers, senators, quarterbacks…they’ve all got wines. Some are more about the fan base than about vineyards, but as long as they sell, that’

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