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Posted by on in November 2018 Editions

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For wine and spirits merchants, the holiday season is the most wonderful time of the year. Also the most harrowing.

In November in particular, time and space collide as stores hustle to make room for season-specific merchandise. As is the case every year, suppliers have dug deep into their sacks of merchandising and marketing tricks to create gift-worthy pre-packed wines and spirits.

The idea behind Value Added Packs—aka VAPs, as they are often called—is simple: to make gift-giving even easier for shoppers. People love shortcuts. People love “extras.” VAPs deliver both. Whatever their motivation, VAPs offer prepackaged routes to gifting success—a resolution to which merchants and shoppers alike aspire.

Of course, not every VAP is going to suit your current store and clientele. Be mindful of stocking new products at varied price points—for the Prosecco budget and Champagne budget, so to speak.

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Riggs Liquors in Northeast Washington, D.C., has risen from the ashes like the Phoenix of lore.  That mythological bird lived in the desert, consumed itself by fire, then later rose renewed from its own ashes. By most accounts, the phoenix lived for 500 years before rebirth. Riggs was only down for 18 months.  But don't say "only" to owner John Yoo.  He thought he'd be back up and running in six months after an accidental blaze destroyed his store in December 2016.  It wouldn't be until June of this year.

So what happened?  In late 2016, Yoo was having some work done on the front overhang of his store's roof section in preparation of a new awning.  The workers had stripped it all down to the bare metal.  But because the metal itself was heavy, they opted to do the work on a Sunday because there would be no people interfering with the job.  

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Posted by on in November 2018 Editions

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Retirees Honor Past Breakthroughs and the Current Breakthru at Twice-Yearly Gatherings

Twice a year in March and September, three dozen or more beverage industry retirees meet for a special breakfast or lunch to reconnect, share old "war stories," and find out the latest goings-on in the business they dedicated most of their adult professional lives to.  The group is comprised almost exclusively of retirees from Breakthru Beverage Group LLC … or rather Charmer Sunbelt, which merged with Wirtz Beverage Group in 2015 to create Breakthru Beverage Group.

William "Bill" Morawski, a 30-year company veteran, heads the group and puts together the various gatherings.  He recalled, "Bob Bireley was the salesman who started this in 1996.  He ran this twice a year as a biannual breakfast event from 1996 through 2011.  In 2011, his health was failing, and Bob asked me to take the reins.  I reluctantly did, but I'm glad I did and I've been doing it ever since.  Bob passed away in 2012."

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