Beer's Big Tent

Craft beer continues to punch above its weight value-wise, but volume growth appears to be slowing—rising just 6% from 2015 to ’16. “The era of 18% growth rates is probably over,” Bart Watson, the Brewers Association’s chief economist, offered recently.  

That’s one reason big brewers continue to step aggressively over the craft fence. Between brand acquisition, product development, packaging updates and outside-the-box marketing efforts ... 

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