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Greg Baird Promoted to President of The Charmer Sunbelt Group

Posted by on in March 2015 Editions
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Greg Baird was recently promoted to President of The Charmer Sunbelt Group; the parent company of Reliable Churchill as well as Washington Wholesale.  

“As our industry has changed these past few years, Greg’s steady direction as Chief Operating Officer has guided us in our vision to be The Distributor of Choice," stated Charlie Merinoff, CEO at The Charmer Sunbelt Group.  “On behalf of our Board and shareholders let me say we are confident Greg has the sound judgment, business acumen, foresight and demonstrated leadership to bring us to the next level and continue our growth and profitability.” 

Greg began his career in the industry with the E&J Gallo Winery, where he spent almost ten years in a variety of roles. During that tenure he was responsible for Gallo’s recruiting and training efforts in the East Region. It was in that role that he recognized the critical importance of sourcing, developing and retaining talent to strengthen the organization. He joined Reliable Churchill in 1990, where he rose through the organization, eventually becoming President in 1999.  In 2007, Greg joined the corporate team, assuming the role of Vice President of Sales for all of Charmer Sunbelt.  After several years of executing supplier strategies and expanding key relationships, Greg was promoted to Chief Operating Officer in June 2010. 

As President Greg will continue to report to Charlie Merinoff and work closely with the Board of Directors.   In addition to his current direct leadership over Finance, Sales, Human Resources, and House leadership, Greg will manage the Legal, Government & Regulatory Affairs and Corporate Development departments.

Congratulations Greg.

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Steve is the Publisher of the Maryland & Washington, DC Beverage Journals (trade publications serving the licensed beverage industries of said markets).