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Sailor Jerry Spiced Rum and The Aleethia Foundation have again joined forces in supporting wounded, injured and/or ill service members and their families through the early phases of the healing process at Walter Reed National Military Medical Center.

Sailor Jerry Spiced Rum, named to honor the life and legacy of Norman ‘Sailor Jerry’ Collins, formed the creation of The Norman Collins Initiative at The Aleethia Foundation. The Foundation is designed to raise funds for Aleethia in its ongoing efforts to support wounded/injured/ill service members in their rehabilitation and healing process.

“Aleethia is excited about the expanded support through the Norman Collins Initiative,” stated Hal Koster, Executive Director of the Aleethia Foundation. “We are a volunteer organization that exists because wonderful organizations like Sailor Jerry Spiced Rum have shared our vision of support.”

Wine’s Latest Format is Busting Out With New SKUs. But are Consumers On Board?

By Jeff Siegel 

What are you supposed to believe about canned wine? Are cans the next big thing, given that sales were up 52% last year—growth that far out-paced every other part of the category? Or are they the next Moscato—here and mostly gone, given that each massive sales increase is from a tiny, tiny base.

According to Nielsen, the market share for cans in 2017 was one-fifth that of 187ml bottles, and the airline-sized pour owns a grand total of 1.1% of the U.S. wine market. So, we are really talking about sliver of a fraction of the overall wine market.

On Tequila’s Tail, Mezcal is Inspiring Importers & Impressing Agave Enthusiasts

By Jack Robertiello

To many Americans, it’s still a niche product, a rustic rough-and-tumble relative of its now-sophisticated cousin. But recently, mezcal has started to shake off its lost weekend reputation, gathering numerous bartender fans and appearing more and more on craft cocktail lists. 

Whisky lovers are set to gather on April 17 in Washington, D.C., to sample some of the world's best whiskies.  The event is WhiskyFest. Presented by Whisky Advocate magazine, the festival is returning to the nation's capital for the third consecutive year, offering the chance for attendees to sample almost 300 whiskies from around the globe and attend seminars hosted by industry experts.

Among those attendees will be numerous bar, restaurant, and packaged-goods store operators. Whisky Advocate Executive Editor Jeffery Lindenmuth comments, "WhiskyFest is certainly a place for local whisky sellers to sample whiskies they are considering [serving/stocking] and to discover new ones. Attendees who taste a whisky and meet the distiller leave motivated to buy that bottle. In that way, whisky experience and whisky education boost whisky sales."